Branding – Branding is a marketing practice in which a company creates a name, term, sign, symbol, design or a combination of all, which can be easily identifiable as belonging to the company. A brand also identifies the goods and services of a seller or group of sellers. Branding helps in differentiating their services or products from their competitors.

There are many ways to develop a brand including advertising, customer service, promotional merchandise, reputation, logo etc.